Nearly half of adults with mobiles would rather stick with their current provider – even if there were cheaper options

Nearly half of adults on a mobile phone contract would rather stick with their existing provider because it’s easier and more comfortable - even if there was a cheaper option available.

Of these, they would need to save at least £127.68 a year - or £10.64 per month - on their mobile phone bill to consider changing providers.

This would equate to a national saving of more than £3.3billion were people motivated enough to switch.

The study of 2,000 adults found that when it comes to switching and saving money on other bills, they would be happy to change energy providers if they could save £28 a month.

The level of money saved increases when it comes to mortgages, as homeowners need to save nearly £50 a month before considering a move.

The reluctance to switch is shown as energy bill payers stick with the same utility company for an average of seven years.

While there is loyalty to the same mobile phone provider for an average of five-and-a-half years.