VIDEO: Stainless steel CABLE bracelet is new fashion craze
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It's not even available yet but has already taken more than £20,000 in pre orders.
Bailey Of Sheffield, who are behind the product, are celebrating today after smashing their crowdfunding Kickstarter target of £15,000.
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Hide AdAfter three years of planning it means the luxury CABLE bracelet - with a set of unique beads, paying tribute to industry and the region, with music and even wearable tech options to follow - will now go into full production.